AI for Paid Ads: Meta, Google & TikTok

This lesson teaches you how to use an Audience Research Prompt Matrix with AI to quickly build working hypotheses about your audience's pain points, desires, objections, and triggers. You'll learn how to structure and refine AI responses to get genuinely usable ad messages for different platforms.

In this lesson, you'll learn the concept of Review Mining using ChatGPT. You'll learn how to extract real customer language, benefits, and objections from existing reviews to create effective ad messaging and improve your campaign results.

In this lesson, you'll learn how to use AI to generate advertising angles for Meta Ads. You'll learn the concept of an Angle, learn how to build effective prompts, and master the process of iterating and optimizing AI-generated results to create a repeatable, strategically manageable advertising workflow.

In this lesson, you'll learn how to use ChatGPT to create effective headlines and descriptions for Google Search Ads. You'll get familiar with the specifics of Google Search Ads, the role of AI, the principles of building the right prompts, and methods for maintaining strategic control over the results.

This lesson helps you learn how to use AI (specifically ChatGPT) to create effective Asset Groups for Google Ads Performance Max campaigns. You'll learn how to maintain strategic control, create consistent ad assets, and develop a repeatable workflow.

This lesson helps you understand how to use AI, specifically ChatGPT and a TikTok Creative Assistant approach, to create effective briefs for TikTok video ads. You'll learn how to prepare a structured prompt that enables AI to generate creative ideas, hooks, and scripts, while maintaining strategic control and building a repeatable workflow.

In this lesson, you'll learn how to use ChatGPT to create scripts for UGC (User-Generated Content) video ads. You'll get familiar with strategic approaches for using AI to create natural, effective scripts, maintaining strategic control and implementing repeatable workflows.

This lesson shows you how to use AI (specifically ChatGPT) to quickly fill in a Creative Brief Template in Notion. You'll learn how to reduce time spent on coordination within Paid Media teams and build a repeatable workflow while maintaining strategic control.

In this lesson, you'll learn how to use AI, specifically ChatGPT, to quickly create structured ad variations for A/B testing. You'll learn why controlled variables matter and how to maintain strategic control over AI-generated content.

This lesson introduces you to the concept of a Hook Library Generator, which lets you build a bank of attention-grabbing ad 'hooks' with the help of ChatGPT. You'll learn how to use AI as a fast working partner while maintaining strategic control and building a repeatable workflow.

This lesson introduces you to the concept of Message Match and teaches you how to use AI (specifically ChatGPT) to check and improve alignment between an ad and its landing page. You'll learn how to build effective prompts, analyze AI responses, and create a repeatable workflow while maintaining strategic control.

This lesson covers how to use AI, specifically ChatGPT, to generate budget shift hypotheses for ad campaigns. It highlights the importance of maintaining strategic control when using AI as a fast working partner for identifying potential issues and actionable experiments based on campaign data.

This lesson covers how Paid Media specialists can use AI, specifically ChatGPT, to turn raw campaign data into concise, decision-focused Optimization Insight Memos. You'll learn how to structure insights, identify key questions, and maintain strategic control over AI-generated content for effective communication and continuous improvement of advertising campaigns.

This lesson covers how to use ChatGPT to build a Retargeting Copy Map that delivers relevant, personalized messages to audiences at different funnel stages. It highlights AI's role as a fast working partner and the importance of maintaining strategic control.

This lesson shows you how to turn one-off AI inspiration into accumulated knowledge by building an AI Workflow Dashboard in Google Sheets. You'll learn how to maintain strategic control over AI-generated content and build repeatable processes for your Paid Ads campaigns.