AI Marketing Fundamentals

In this lesson, you'll learn how to use Claude AI for systematic analysis of competitors' social media content. You'll discover how Claude differs from other AI tools and how to turn the resulting analytical insights into a competitive advantage for your brand.

This lesson will teach you how to use the AI tool Jasper to quickly generate marketing copy. You'll learn how to create multiple ad messages for a single promotion and how to localize them for the Georgian market, taking into account brand voice and commercial goals.

This lesson explores using Canva AI to quickly create marketing visuals, especially for small businesses. We'll discuss how to turn a text brief into visual ideas and how to evaluate the resulting design against your communication goal.

In this lesson, you'll learn what a buyer persona is and why it's critically important for marketing communication. You'll discover how to use ChatGPT to create practical personas and how to refine them for better results, especially in the context of small businesses.

In this lesson, you'll learn how to use Claude AI to create an effective content calendar for one month. You'll discover how to plan posts according to goals, maintain a balance between different types of content, and adapt the AI-generated plan to the reality of your business.

Learn how to create a coherent and varied series of Facebook posts from a single core topic with the help of ChatGPT. This lesson will show you how to save time and strengthen your campaigns through series thinking.

In this lesson, you'll learn how to create a clear and effective visual brief for Meta ads using Canva AI. You'll discover why a brief is crucial for a successful ad campaign and how to turn your marketing thinking into visual instructions.

In this lesson, you'll learn why a landing page's first-screen headline is critically important for retaining users. You'll discover methods for using Jasper to generate effective headlines and learn how to evaluate and optimize them to improve conversion.

In this lesson, you'll learn how to use ChatGPT to create an abandoned cart email campaign. You'll discover the importance of a multi-step series, learn to assign a different role to each email, and analyze common mistakes so that your campaigns are effective and human.

In this lesson, you'll learn how to use Claude AI for in-depth analysis of customer comments. You'll discover why comments are one of marketing's most valuable and free resources, and how to turn chaotic text into a concrete action plan for your business.

In this lesson, you'll learn how to use ChatGPT to create two different offers for the same product that appeal to the motivations of different audiences. You'll learn the basics of A/B testing in marketing and how to turn intuition into data-driven decisions.

In this lesson, you'll learn how to create an effective workflow for launching a product or service using ChatGPT and Canva AI. You'll discover how this approach combines text and visual content into a consistent, repeatable system that saves time and resources.

In this lesson, you'll learn how to turn the isolated use of AI tools into a systematic, 30-day marketing plan. You'll discover how to use ChatGPT as a planning partner to create an executable and effective monthly rhythm tailored to your business's reality.