AI Email Marketing Automation
Learn AI email marketing automation using ChatGPT to build segmentation, sequences, and campaigns β from welcome flows to performance analysis.
Curriculum
What the course covers
Chapter I
Foundations
ChatGPT: generating and A/B testing subject lines
In this lesson, you'll learn how to use AI (ChatGPT) to effectively generate and optimize email subject lines. You'll learn methods for crafting strategic prompts, explore different psychological angles, and refine AI-generated results for A/B testing.
6 minAI-driven audience segmentation
This lesson explores how to use AI for audience segmentation to create more personalized and effective marketing campaigns. We'll cover the concept of a segmentation card, learn to create effective prompts for AI, and understand the human role in validating and refining AI-generated results.
3 minKlaviyo Welcome Series architecture and AI planning
This lesson helps you understand the strategic importance of the technical setup of a Klaviyo Welcome Series. You'll learn the core components of flow architecture, how to use AI to build a plan, and how to avoid common mistakes.
6 minChatGPT: building a nurture sequence prompt template
In this lesson, you'll learn how to use ChatGPT to build an effective nurture sequence. You'll learn the purpose of a nurture sequence, how to develop a multi-prompt template, and how to turn AI-generated text into a real, measurable marketing campaign.
6 minChatGPT: writing a B2B outreach email brief
In this lesson, you'll learn how to create an effective B2B outreach email brief with the help of ChatGPT. You'll learn why detailed instructions matter for AI and how to get high-quality, personalized results that address real business problems.
6 min
Chapter II
Hands-on practice
ChatGPT: cart recovery email campaign strategy
In this lesson, you'll learn how to use AI, specifically ChatGPT, to create effective abandoned cart recovery email campaigns. You'll learn how to identify real barriers, develop a diverse email sequence structure, and plan timing logic to increase sales and reduce losses.
6 minGoogle Sheets: building a personalization variables table
In this lesson, you'll learn how to build a personalization variables table in Google Sheets with the help of AI. You'll learn why data is the foundation of personalization and how to use AI to assess risks and use cases, so your email campaigns are both effective and responsible.
6 minChatGPT: structuring an A/B test matrix
In this lesson, you'll learn how to use an A/B Test Matrix to plan effective experiments in email marketing. You'll learn how ChatGPT helps prioritize hypotheses and produce measurable results, avoid common mistakes, and build repeatable workflows.
6 minChatGPT: re-engagement campaign and list cleanup
In this lesson, you'll learn how to use ChatGPT to re-engage inactive audiences and clean up your email list. You'll learn why a re-engagement campaign matters for deliverability and metrics, and how to build an effective, multi-step strategy with the help of AI.
9 minChatGPT: creating a lead magnet delivery sequence
This lesson explores the strategy for building a Lead Magnet Delivery Sequence that goes beyond simply delivering a file. You'll learn how to use AI to create a three-stage series that guides a customer from downloading a resource to taking a desired action, especially in a B2B context. The lesson emphasizes the importance of clear prompts and helps you reinforce this knowledge through hands-on practice.
6 min
Chapter III
Your project
ChatGPT: repurposing newsletter content
In this lesson, you'll learn the concept of the ChatGPT Newsletter Repurposing card, which lets you turn a single existing content asset (blog post, webinar, case study) into multiple targeted email versions. The lesson covers how AI assists in this process and how to avoid generic, ineffective results.
6 minChatGPT: building a send-time optimization brief
This lesson covers how to optimize email send times based on segment, lifecycle stage, and offer type. You'll learn how to use ChatGPT to build a structured 'send time optimization brief' that combines historical data, hypotheses, and a testing plan, rather than relying on generic assumptions.
6 minNotion: mapping the customer lifecycle with AI
This lesson teaches you how to use Notion Canvas and ChatGPT to build a customer Lifecycle Map. You'll learn how to view your email automations as a unified system, uncover gaps, and create clear strategic context for your marketing campaigns.
3 minChatGPT: building a pre-send campaign QA checklist
In this lesson, you'll learn how to use AI, specifically ChatGPT, to standardize the quality assurance (QA) process before sending marketing campaigns. We'll cover why QA is critical, how to build an effective QA checklist, and how to integrate it into your workflow.
6 minChatGPT: analyzing and summarizing dashboard insights
In this lesson, you'll learn how to use ChatGPT to analyze email marketing campaign results and create a Dashboard Insight Summary. You'll learn to translate data into business language, formulate recommendations, and critically evaluate AI-generated analysis.
3 min
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