AI Content Creation for Social Media
Learn AI content creation for social media using ChatGPT, Claude, and Canva β from building a content calendar to designing visuals for campaigns.
Curriculum
What the course covers
Chapter I
Foundations
Instagram ad captions: writing an effective prompt
In this lesson, you'll learn what makes up the anatomy of an effective Instagram caption and how to use artificial intelligence (AI) to create one. You'll learn how to craft a precise prompt that allows AI to generate multiple variations for your marketing goals.
3 minAdapting one idea into a Facebook post
In this lesson, you'll learn how to tailor content to the specifics of the Facebook platform, as distinct from Instagram. You'll see how AI (specifically, ChatGPT) helps you turn one core idea into a Facebook post that's more explanatory and conversational in style.
3 minTurning professional experience into a LinkedIn post
In this lesson, you'll learn how to create effective LinkedIn posts from your professional experience with the help of ChatGPT. You'll learn what sets LinkedIn content apart from other platforms and how to turn raw observations into authoritative posts that drive engagement.
3 min
Chapter II
Hands-on practice
Writing a 30-second TikTok script with AI
In this lesson, you'll learn how to create an effective TikTok video script that hooks viewers from the very first seconds. You'll explore techniques for using AI to craft a clear message and learn how to refine a script for optimal results.
9 minRewriting copy to match brand tone with Claude
In this lesson, you'll learn how to use the AI tool Claude to rewrite existing texts and bring them in line with a brand's desired tone. You'll learn why rewriting matters in marketing and how to create an effective prompt for this purpose.
3 minBuilding a hashtag pack and CTA library with ChatGPT
In this lesson, you'll learn how to use ChatGPT to build social media hashtag packs and call-to-action (CTA) libraries. You'll learn how to turn last-minute additions into strategic, reusable tools that increase the consistency and effectiveness of your content.
6 min
Chapter III
Your project
Writing a visual brief for Canva AI
In this lesson, you'll learn how to write an effective visual brief for Canva AI in order to get precise, purposeful designs for your social media posts. You'll learn how to connect a text idea to a visual concept and avoid common mistakes.
6 minMidjourney prompts for social media campaign visuals
In this lesson, you'll learn how to create unique and functional visuals for social media campaigns using Midjourney. You'll learn how to build a detailed prompt that takes into account not only style but also the usability of the visual.
3 minSetting up a weekly content sprint workflow in Notion
In this lesson, you'll learn how to set up an effective weekly content sprint using Notion, integrating AI tools. You'll learn how to turn one-off use of AI into a systematic, repeatable workflow, which will significantly save time and improve content quality.
9 min
Your certificate
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