AI Copywriting for Ads, Emails & Landing Pages

This lesson teaches you the Problem, Agitation, Solution (PAS) ad copy framework, which is especially effective for addressing your audience's existing problems. You will learn how to use the Claude AI model to create and refine PAS copy in order to achieve accurate and persuasive results.

In this lesson, you will learn the BAB (Before, After, Bridge) framework, which helps you create transformation-focused ad copy. You will learn how to use ChatGPT to apply this framework effectively, refine AI-generated content, and avoid common mistakes so that your offer stays realistic and compelling.

In this lesson, you will learn how to use artificial intelligence to create diverse, testable ad copy for Meta Ads Manager. You will get familiar with the concept of 'angles' and learn how to write a prompt that helps AI generate genuinely distinct messages.

In this lesson, you will learn how to create effective Google Ads headlines using artificial intelligence. You will get familiar with the specifics of Google Ads, learn how to craft precise prompts, and refine and balance AI-generated variations for the best results.

In this lesson, you will learn how to use AI (ChatGPT or Claude) to create effective Email subject lines that increase your emails' open rates. You will get familiar with A/B testing principles and learn how to create subject lines based on different hypotheses to find out what works best for your audience.

In this lesson, you will learn how to create an effective promotional email body skeleton with the help of ChatGPT. You will get familiar with four core components, learn how to give AI the right prompt, and adapt the resulting text to your brand voice and audience.

This lesson teaches you how to create an effective Welcome Email Sequence framework with the help of Claude. You will learn how to space out communication over time, define the purpose of each email, and use AI to simplify teamwork.

In this lesson, you will learn how to create an effective Hero Headline and Subheadline for a landing page using AI tools. You will get familiar with the importance of sequencing, best practices for working with AI, and the 5-second test that ensures the clarity of your offer.

This lesson focuses on refining call-to-action (CTA) phrases and benefit bullets using AI, specifically Claude. You will learn how to transform weak, abstract text into clear, action-oriented, and persuasive copy, understanding that AI is a powerful editorial partner and not just a generator.